An HTML ecommerce template gives you the full storefront design as plain files: a home page, product listings, product detail pages and the supporting pages a shop needs. You own the code, you can host it anywhere, and there is no monthly platform fee for the design itself.
One thing to be clear about before you pick one. An HTML template is a storefront design, not a working shop. It does not process payments on its own. You add a cart and checkout service to it (Snipcart, Shopify Buy Button, Stripe Payment Links, Ecwid and similar tools all work with static HTML), or a developer connects it to a backend.
This list covers 12 picks. The first nine are ecommerce website template HTML versions from the TNCFlow catalog, one of them free. The last three are free outside templates that we checked are still available.
Quick picks
| Template | Best for | Price (HTML) |
|---|---|---|
| Ornox | Jewelry and accessory stores | Free |
| Ecommerce TNC | General and electronics stores | $28 |
| Shopper TNC | Dark themed gadget stores | $28 |
| FurniFlow TNC | Furniture and home decor | $28 |
| Trendy TNC | Fashion and streetwear brands | $28 |
| ModestWear | Modest fashion and boutiques | $35 |
| Khelna | Sports equipment and team merchandise | $35 |
| HandSpark | Handmade and craft sellers | $35 |
| NewBorn | Baby and kids stores | $28 |
| Fruitables | Grocery and fresh food shops | Free |
| Kaira | Fashion stores | Free |
| Electro | Electronics stores | Free |
The best HTML ecommerce templates
1. Ornox
Ornox is a jewelry website template made for jewelry stores, watch retailers and fashion accessory brands. If you sell a small range of high value products and need the photography to carry the page, this is the one to start with.
The HTML version is free to download from TNCFlow, which makes it a low risk way to test whether a static storefront suits your business. You get the storefront design as HTML files and connect your own cart or checkout service to the product buttons.
Ornox also exists for Webflow and Figma, so you can move the same design to Webflow Ecommerce later, or hand the Figma file to a designer for brand changes first.
Ornox is free to download.
2. Ecommerce TNC
Ecommerce TNC is a general online store template, listed in the catalog under online stores, electronics and gadget shops. It suits stores with a wider product range that need clear category navigation more than a single hero product.
The original Webflow build is listed with 28 pages and three home page designs. Check the HTML demo to confirm exactly which pages the HTML package includes before you buy. The HTML version costs $28.
It is also available for Webflow ($79) and Figma ($35).
Ecommerce TNC is available now.
3. Shopper TNC
Shopper TNC is the dark themed counterpart, also aimed at electronics and gadget stores. Dark layouts work well for tech products, gaming gear and anything photographed on a dark background.
The Webflow version is described with three home page designs and a shop page with search, filters and sorting. In a static HTML build, search and filtering are front end layouts, so plan for a little JavaScript or a store service to make them work on real product data. The HTML version is $28.
Shopper TNC is also sold for Webflow ($79) and Figma ($35).
Shopper TNC is available now.
4. FurniFlow TNC
FurniFlow TNC is built for furniture stores, home decor brands and interior designers. The design gives large room for product and lifestyle photos, which is what furniture buyers look at first.
The HTML version costs $28. As with the others, the cart and account features described for the Webflow version rely on Webflow, so in HTML you add your own cart service.
It also ships for Webflow ($79) and Figma ($35).
FurniFlow TNC is available now.
5. Trendy TNC
Trendy TNC is a fashion website template for clothing brands, boutique stores and streetwear labels. Pick it if your store is driven by collections and seasonal drops.
The HTML version is $28. It works well as a brand site with a small catalog, where each product button links out to a hosted checkout.
Trendy TNC is also available for Webflow ($79) and Figma ($35).
Trendy TNC is available now.
6. ModestWear
ModestWear is a clothing website template for modest fashion labels, abaya and hijab stores and boutique retailers. Few templates are designed for this niche, so it saves a lot of restyling compared with adapting a generic fashion theme.
The HTML version costs $35. It also exists for Webflow ($99), Framer ($99) and Figma ($25), which gives you more platform choice than most picks on this list.
ModestWear is available now.
7. Khelna
Khelna is a sports website template for sports equipment stores, club and team merchandise shops and fitness brands. It fits a store that sells gear by sport or by team.
The HTML version is $35. Khelna is also available for Webflow ($99), Framer ($99) and Figma ($30).
Khelna is available now.
8. HandSpark
HandSpark is an arts and crafts store template for handmade sellers, Etsy shop owners and independent artisans. If you already sell on a marketplace and want your own site, the design is made for small catalogs with a personal story behind them.
The HTML version costs $35. A simple setup is to keep your HandSpark site as the brand home and link each product to your existing checkout.
HandSpark has the widest platform range in the catalog: Webflow ($99), Framer ($99), Astro ($49) and Figma ($30).
HandSpark is available now.
9. NewBorn
NewBorn is a nursery website template for baby stores, kids clothing brands and nursery product retailers. The look is soft and friendly, which matches what parents expect from this kind of shop.
The HTML version is $28. It is also available for Webflow ($79) and Figma ($30).
NewBorn is available now.
10. Fruitables
Fruitables is a free Bootstrap 5 ecommerce template by HTML Codex, designed for grocery and fresh food shops. The ThemeWagon listing shows 8 HTML pages. Like every template here it is front end only, so the cart and checkout pages are layouts until you connect a service. Check the license terms on the download page before you use it commercially.
Fruitables is available from ThemeWagon.
11. Kaira
Kaira is a free Bootstrap 5 template by Templates Jungle for online fashion stores. It is a lighter package than the multi page options above, so it suits a small fashion brand that needs a clean storefront home page and a few products rather than a deep catalog.
Kaira is available from ThemeWagon.
12. Electro
Electro is a free Bootstrap 5 ecommerce template by HTML Codex with an electronics store layout. The listing mentions 7 or more HTML pages. It is a reasonable free starting point for a gadget shop if you are comfortable editing Bootstrap markup yourself.
Electro is available from ThemeWagon.
How to choose an HTML ecommerce template
Start with how you will take payments, because that decides how much work the template needs.
- Decide on the cart first. For a handful of products, payment links or a buy button on each product are enough. For a real catalog with stock and shipping rules, use a cart service such as Snipcart or Ecwid, or consider a hosted platform.
- Match the niche. A jewelry layout and a grocery layout handle product photos and categories very differently. Starting close to your niche saves hours of restyling.
- Count your products. Static HTML means each product page is a file. Under about 30 products that is manageable by hand. Beyond that you want a CMS or a platform version of the same design.
- Check the other platforms. If you may move to Webflow or Framer later, pick a template that already exists there so the design carries over.
- Read the license. A TNCFlow purchase covers one website. Free outside templates have their own terms, so read them on the download page.
You can browse every option in the HTML templates collection, or see what costs nothing in free templates.
Want it built for you?
If you would rather not wire up a cart yourself, the TNCFlow team can customise the template to your brand, add your products, connect a checkout service and launch the site for you. Book a free call to talk it through.
Frequently asked questions
Can an HTML ecommerce template take payments by itself?
No. An HTML template is the storefront design only. To take payments you add a cart or checkout service such as Snipcart, Ecwid, Shopify Buy Button or Stripe Payment Links, or have a developer connect a backend.
Is there a free HTML ecommerce template on TNCFlow?
Yes. The HTML version of Ornox, a jewelry store template, is free to download. The other TNCFlow picks in this list cost $28 to $35 for the HTML version.
Is an HTML template or a platform like Shopify better for an online store?
HTML suits small catalogs, brand sites and stores that want full control of code and hosting with low running costs. A hosted platform is easier when you have many products, stock tracking, shipping rules and staff who need an admin panel.
Where can I host an HTML ecommerce website?
Any static host works, including Netlify, Vercel, Cloudflare Pages, GitHub Pages or ordinary shared hosting. You upload the files and point your domain at them.
Can I use one template for several stores?
A TNCFlow purchase covers one website. For a second store you buy the template again. Free templates from other sites have their own license terms.