These Webflow landing page templates are built for lead generation, sales funnels and campaigns. Compare them below.
The practical advantage of a Webflow landing page over a static one is unglamorous but real: forms work out of the box. Submissions are captured, stored and emailed without you connecting anything, which removes the single most commonly forgotten step in launching a campaign page.
These are the single-page templates in the catalog built around one action. Each is responsive, editable without code, and ready to point traffic at.
If you would rather host the files yourself, the same job is covered by our HTML landing page collection, with the form caveat explained there.
Quick Picks
| Template | Best for | Webflow price | Link |
|---|---|---|---|
| LeadGen TNC | Lead Generation websites | $29 | View template |
| TNC Sales Funnel | Course Landing Page and Sales Funnel websites | $29 | View template |
| MailFlow TNC | Email Marketing websites | $49 | View template |
| GrowthFlow TNC | Marketing Agency websites | From $29 | View template |
| TNC Infinity | Business Consulting websites | $49 | View template |
| HomeSalon TNC | Salon websites | $29 | View template |
| Fragment (by Metrik) | Marketing teams building many pages | $149 | Webflow marketplace |
| Landinger (by Webestica) | Startups and SaaS | $129 | Webflow marketplace |
Why a Dedicated Page Beats a Homepage
Sending campaign traffic to your homepage asks the visitor to work out which part of your business is relevant to the advert they clicked. Most will not bother. A dedicated page continues the conversation the advert started, which is the entire point.
It also makes measurement honest. When a page has one action, you can tell whether it worked. When it has six, you learn very little from the numbers and tend to draw the wrong conclusions.
What Makes a Landing Page Template Effective
Structure over decoration, every time:
- A hero that names the offer in plain language, within the first screen.
- Objection handling through FAQs, comparisons or guarantees before the final ask.
- Repeated calls to action, so acting never requires scrolling back.
- Proof positioned beside the claim it supports.
- A short form. Every additional field reduces completions.
The Webflow Landing Page Templates
Each is a Webflow build with working forms. Figma and HTML versions exist for most.
LeadGen TNC
LeadGen TNC is the most directly commercial layout here: a plain-spoken hero, benefit sections, proof and a form that stays within reach throughout the scroll.
Built for service businesses and B2B offers where the conversion is a booked conversation.
LeadGen TNC is available now.
TNC Sales Funnel
TNC Sales Funnel is structured as a sequenced argument rather than a feature list, working through the objections in the order a buyer raises them.
Suits offers that need persuading rather than merely describing, such as courses and coaching.
TNC Sales Funnel is available now.
MailFlow TNC
MailFlow TNC is an email and newsletter product page built around a sign-up as the primary action.
Appropriate whenever the conversion is a subscription rather than a sale.
MailFlow TNC is available now.
GrowthFlow TNC
GrowthFlow TNC is a growth and marketing platform layout with room for several proof points and a trial sign-up.
Works for software with a self-serve entry point.
GrowthFlow TNC is available now.
TNC Infinity
TNC Infinity is a compact corporate single-page layout that reads as a complete small site while functioning as a landing page.
Useful when you want one page to serve as both the company site and the campaign destination.
TNC Infinity is available now.
HomeSalon TNC
HomeSalon TNC is a booking-oriented local services page and one of the free designs in the catalog, which makes it a low-cost way to test the format.
Available alongside the other free designs on the free templates page.
HomeSalon TNC is available now.
What a Landing Page Template Cannot Do
It cannot fix a weak offer. Page structure removes friction, but if the proposition is unclear or the price is wrong, a better layout will not rescue it. Landing pages are unusually good at revealing this, because the conversion number leaves nowhere to hide.
It also cannot substitute for traffic quality. A strong page in front of poorly targeted visitors will underperform a mediocre page in front of the right ones. If the offer and sequencing are what you need help with rather than the design, that is nearer to our UI and UX design service.
How to Choose the Right One
Match the page length to how warm your traffic is. Visitors arriving cold from an advert need explanation and reassurance. Visitors arriving from your own email list have already been persuaded, and a long page adds friction for no gain.
Then commit to changing it once you have data. The first version is a hypothesis, and treating it as finished is the most common way landing pages underperform. Pricing is on the pricing page.
Landing Page Templates From Other Creators
These are not ours. They are well-regarded options on the Webflow marketplace, included so you can compare before you decide. Prices are as listed at the time of writing.
Fragment
Fragment by Metrik costs $149. It comes with a large UI kit of prebuilt sections.
Fragment on the Webflow marketplace.
Landinger
Landinger by Webestica costs $129. It is built for startups, SaaS and tech companies.
Landinger on the Webflow marketplace.
Related Reading
More guides: dark mode Webflow templates, small business website templates, Webflow agency templates and Webflow SaaS templates.
Frequently Asked Questions
Do Webflow forms work without any extra setup?
Yes. Webflow captures submissions, stores them and can email notifications without a third-party service. You can also connect to a CRM or automation tool if you want submissions to go further.
Can I A/B test a Webflow landing page?
Not natively. You would duplicate the page and split traffic at the advert or email level, or use an external testing tool. Worth planning for if testing is central to how you work.
Can I use one template for several campaigns?
Yes. Duplicate the page inside Webflow and change the copy and images. This keeps styling consistent and is faster than buying multiple templates.
Will the page load fast enough for paid traffic?
Webflow serves optimized pages from a CDN, so the baseline is good. The usual cause of a slow landing page is oversized hero imagery, which is within your control.
Can I add tracking and conversion pixels?
Yes. Webflow allows custom code in the page head and body, which covers analytics, advertising pixels and conversion tracking.
Can you build and connect it for us?
Yes. Our Webflow customization service covers build, integrations and tracking setup. Request a quote with your campaign details.
Start Building
Browse the full catalog or compare with the HTML templates if you would rather self-host.
For campaign pages built and connected for you, see the Webflow customization service.