An online store has to do one thing above all else: get a visitor from landing on the page to completing a purchase without losing them. Everything else, the design, the animation, the brand feel, is in service of that. A good e-commerce template solves the structural parts, product pages, cart, checkout, category browsing, so you can spend your time on products and photography instead.
This collection covers the Webflow e-commerce templates in the TNCFlow catalogue. Ten are covered in detail below, then a wider set organised by what you actually sell. Each is fully responsive, customisable without code, and ships with the matching Figma file.
Why Should You Use Webflow Templates for an E-commerce Website?
Webflow gives you genuine design control over a storefront, which matters when your brand is part of what you are selling. You can shape product pages, category browsing and the checkout journey rather than accepting a fixed theme structure, and the output stays fast, which affects conversion directly.
A template on top of that removes the slowest part of the build. You get product and collection layouts already designed, CMS-managed content, responsive behaviour across breakpoints and considered animation, without a development phase.
One honest caveat before you choose. Webflow suits focused catalogues and design-led brands very well. If you are running high-volume retail with complex inventory, variants at scale, multi-channel selling or warehouse integrations, a dedicated commerce platform is the better tool and a Shopify build will serve you better. Webflow vs Wix vs Shopify works through that decision properly.
Ecommerce TNC
Ecommerce TNC is a modern Webflow e-commerce template built for online stores. Clean, user-friendly and ready for selling, it is the most general-purpose option here and a sensible default if your products do not need a specialist presentation.
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Suitable For: Store owners, entrepreneurs, startups and established businesses selling products online. Works for fashion, electronics, lifestyle brands and most product-based businesses.
KidZone
KidZone is a playful Webflow template for childcare services, daycare centres and children’s stores. Bright layouts, smooth animation and straightforward customisation make it a good fit where the brand needs to feel welcoming rather than premium.
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Suitable For: Indoor play zones, activity clubs and daycare centres, plus baby shops and kids stores.
Bakers
Bakers is designed for bakeries, pastry shops, sweet stores and cafes moving online. It presents food well, which is the whole job in this category, and combines that with straightforward e-commerce features for ordering.
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Suitable For: Bakeries, pastry shops, sweet stores, cafes, restaurants and coffee shops presenting products, menus and services online.
Ornox
Ornox is built for jewellery and fashion accessories, where the product is small and the photography has to carry everything. Smooth animation and clean navigation keep attention on the items themselves.
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Suitable For: Jewellery stores, fashion accessory shops, watch retailers and online boutiques.
Ampul
Ampul is designed for online pharmacies, medical stores and health e-commerce. It leads with clarity rather than styling, which is the right instinct in a category where buyers need to find exactly the right product.
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Suitable For: Online pharmacies, medical stores, clinics and healthcare e-commerce. Note that selling medicines online is regulated in most territories, so check your obligations before launching.
ModestWear
ModestWear is built for modest fashion stores and boutiques, with clothing-focused layouts and the e-commerce features a clothing brand needs. Good for a considered, brand-led presentation rather than volume discounting.
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Suitable For: Modest fashion stores, clothing brands and boutiques, including everyday clothing, occasionwear and curated collections.
OPTHA
OPTHA is a clean template for eye care practices that also sell products, covering ophthalmologists, optometrists and clinics. It combines service presentation and appointment booking with built-in e-commerce, which is an unusual and useful pairing.
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Suitable For: Ophthalmologists, optometrists, eye care clinics and similar practices that sell products alongside appointments.
CARFIX TNC
CARFIX TNC is built for workshops, service centres and automotive businesses that sell both parts and services. Customisable layouts with e-commerce and CMS built in, structured around presenting capability as well as stock.
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Suitable For: Car repair centres, auto workshops, mechanics, garages, spare parts sellers and maintenance providers.
Trendy TNC
Trendy TNC is a fashion and apparel e-commerce template. You can add products, manage inventory and take payments, with animation and sliders for presentation and a secure cart and checkout flow. Open the live preview below to see the current design.
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Suitable For: Fashion brands, clothing stores and apparel businesses, including boutiques and lifestyle brands.
Shopper TNC
Shopper TNC is a dark-themed storefront with ready shop pages, a simple checkout and customer accounts. The dark treatment suits brands selling premium or technical products, where a bright layout can undercut the positioning.
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Suitable For: Shop owners, entrepreneurs and established businesses wanting a stylish, easy-to-manage store, particularly where a dark-mode design suits the brand.
More E-Commerce Templates by Product Category
What you sell should drive the structure more than the visual style does. Several other templates in the catalogue are built around specific retail categories.
Specialist and Hobby Retail
- Khelna — sports and equipment retail, suited to stores where sizing, spec and category browsing matter.
- HandSpark — arts, crafts and maker supplies, built for large catalogues of small items.
- Pawdopt — pet products and adoption, combining retail with a strong emotional presentation.
- PestGuard — plants, garden and florist retail.
Home, Furniture and Lifestyle
- FurniFlow TNC — furniture and homeware, where products are large, considered purchases needing detail and context.
- Interior TNC — interiors and home retail crossing over into design services.
Food, Drink and Local Retail
- FastFood TNC — quick-service food with online ordering.
- Restaurant TNC — restaurants where the menu and booking carry the site.
Marketplaces and Multi-Seller Platforms
- CLASSIFIED TNC — a marketplace and classifieds structure, for platforms where other people list the products rather than you.
- SingerX TNC — media and digital goods, useful where what you sell is not physical.
How to Choose the Right E-Commerce Template
Three questions narrow it quickly.
How many products, and how varied? A focused range of twenty items needs a completely different structure from a catalogue of two thousand with variants. If you are in the second case, check the platform fits before the template does.
Does the product sell on image or on specification? Fashion, jewellery and food sell on photography, so prioritise templates that give images room. Parts, equipment and technical products sell on detail, so prioritise clear specification layouts and filtering.
Are you the seller or the platform? If other people list products on your site, you need a marketplace structure like CLASSIFIED TNC rather than a storefront.
Beyond that, open the live preview on your own phone and put a real product name and price into it mentally. If anything feels awkward there, it will feel worse with your full catalogue. How to choose a Webflow template covers the wider assessment.
Frequently Asked Questions
Can I run a real online store on Webflow?
Yes, for focused catalogues and digital goods it works well, and the design control is better than most alternatives. Where it strains is high-volume retail with complex variants, multi-channel selling and warehouse integrations. If that describes you, Shopify is the better tool and it is worth being honest about that before you build.
How much do these templates cost?
A Webflow template is $59 and includes the matching Figma file. The Figma design alone is $30, and an All-Access Pass covering the whole catalogue is $299 a year. Details are on the pricing page, and there are free templates if you want to try one first. Licences are per project.
Can I manage products and inventory myself?
Yes. Products, categories and content are managed through Webflow’s CMS and e-commerce tools without touching design. Adding a product is a content task, which is what keeps a store current.
What about payments and checkout?
These templates include cart and checkout flows, and Webflow connects to standard payment processors. What you should check before launching is tax and shipping configuration for your territory, since that is where most store launches actually get delayed.
Are these templates mobile-friendly?
Yes, and it matters more in retail than almost anywhere else, since a large share of browsing and an increasing share of purchasing happens on a phone. Test the checkout on a real device, not just the product pages.
Can I customise a template to match my brand?
Yes. Colours, typography, layouts and imagery are all editable visually. For structural changes such as a custom product configurator or a subscription flow, targeted customization work is the route.
Can someone set the store up for me?
Yes. Setup, customisation and full builds are available through the Webflow development service, and you can request a quote. If Shopify turns out to be the better fit, that is available too.
Final Thoughts
A store lives or dies on whether visitors can find a product, understand it and buy it without friction. Every template here handles that; they differ in what kind of product they are built to present, which is why matching the template to your category matters more than picking the one you like best in isolation.
Get that right, then put the saved time into product photography and descriptions, because those do the actual selling. Browse the full template catalogue to compare, or look at the design and development services if your store needs something built around it.