Home services websites have the most measurable job of any category: produce a call or a quote request. Nobody is browsing a cleaning company’s website for interest. They have a need, often an urgent one, and they are checking four things before they act.
These Webflow templates put those four things where people look: what you do, where you cover, whether you seem reliable, and how to reach you.
Working on Framer instead? The same category is covered in our Framer local services collection.
What Customers Check, In Order
Do you do this specific job, do you cover my postcode, do you look like you will turn up, and how do I contact you. That is the entire assessment, usually made in under a minute and usually on a phone.
Service areas are the most commonly missing piece. Home services sites routinely leave the visitor to guess whether they are in range, and a meaningful proportion will click the next result rather than call to find out.
What to Prioritise
For a home services business:
- A tappable phone number in the header. Still the primary conversion for most of this sector.
- Individual service pages, because people search for the job, not the company category.
- Service areas stated plainly in text, readable by both a person and a search engine.
- Photographs of completed work, which persuade more than any copy you could write.
- A short quote form. Long forms get abandoned, especially on a phone.
The Webflow Cleaning and Home Services Templates
Each is a Webflow build. Figma, HTML and in some cases Framer versions exist for several.
CLEANEX TNC
CLEANEX TNC is the dedicated cleaning company layout here, covering domestic and commercial services, coverage areas and quote requests.
The most direct starting point for a cleaning business of any size.
CLEANEX TNC is available now.
Pest TNC
Pest TNC is a pest control layout organised by problem type rather than by service name, which matches how people search when they have an infestation.
The problem-led structure suits any service bought reactively and urgently.
Pest TNC is available now.
PestGuard
PestGuard is a newer treatment-focused design covering agricultural and outdoor pest management, more technical in register than Pest TNC.
Relevant for firms serving farms, estates and commercial land rather than households.
PestGuard is available now.
TNC Handyman
TNC Handyman handles the multi-service trade, where the challenge is presenting many small jobs without the page collapsing into a list.
A sensible choice if you take varied small work rather than one specialism.
TNC Handyman is available now.
HomeShift TNC
HomeShift TNC is a removals and relocation layout, built around quotes that depend on distance, volume and date.
Suits removals firms, man-and-van operations and storage businesses.
HomeShift TNC is available now.
HomeSalon TNC
HomeSalon TNC is a compact single-page layout for mobile home-visit services, built around a booking action. It is also one of the free designs in the catalogue.
Available on the free templates page, which makes it a low-risk way to get a new business online.
HomeSalon TNC is available now.
Where the Results Actually Come From
For local home services, most of the outcome sits outside the template. A properly completed business listing, a steady flow of genuine reviews, and pages that name the towns you serve will move the phone more than any design decision. The template gives you a competent, fast, mobile-friendly site; local visibility is separate work that has to be done continuously.
One thing worth being careful about: area pages that differ only by place name tend to perform poorly and can read as padding. If you write a page for a town, give it something specific: jobs you have done there, areas you cover, local considerations.
If you take bookings with real scheduling logic, deposits or engineer availability, that goes beyond a template and needs an integration. Tell us what you use and we will say whether it fits: request a quote.
How to Choose the Right One
Choose by how you win work rather than by trade. If customers hire you after seeing finished jobs, pick the layout with the strongest gallery. If they hire whoever answers at the moment of need, keep the site short and put contact everywhere.
Do not buy a template with ten service pages if you offer three. A small complete site reads as more credible than a large half-filled one. Pricing is on the pricing page.
Frequently Asked Questions
Will this help me rank in local search?
It gives you a fast, mobile-friendly site with proper page structure, which is a sound foundation. Local visibility depends more on your business listing, your reviews and having specific service and area pages.
Should I publish my prices?
For standardised services, usually yes: it filters out enquiries you did not want and reassures the ones you did. For variable jobs, publishing a starting price or a worked example beats saying nothing at all.
Can customers book online?
You can take booking requests through a form natively. Live scheduling against engineer availability needs a booking system connected to the site.
Can I add pages for each area I cover?
Yes, and it is usually worthwhile if you write real content for each. Thin pages that vary only by place name are the common mistake here.
Do these work for a sole trader?
Yes. HomeSalon TNC and TNC Handyman both work at that scale, and the free option lets you start without committing budget before the business is established.
Can you set it up for me?
Yes. Our Webflow customisation service covers setup and content placement. Book a free consultation.
Start Building
Browse the full catalogue, or the free templates if you are just starting.
Prefer it handled? The Webflow development service takes it from purchase to live site.